Scene One- The Idea
Source one: Sources Of Inspiration
- Remakes:Charlie and the Chocolate factory was remade in 2005 from the original version produced in 1971 different characters and development in technology all contribute to the success of the new version.
- Real Life Events:Calender Girls was made from a real life story in 2003.
- Original Ideas:The film Ted was made in 2012 from an original idea, these are the most valuable commodity in the film industry.
- Adaptations: The Twilight Saga was adapted first from the author Stephenie Meyer's series of books. The first one being 'Twilight' these books inspired major success and can generate publicity.
- The Producer:Producers are akways looking for great ideas for new films and its them that decides to make this 'great idea' into a reality. E.g Wlt Disney
- The Director:A director can visualise a script and make it into a reality, they know how to take a story and put it onto the screen. E.g Steven Spielberg.
- The Writer:the writer defines and clarifies the whole idea, the plot and the main characters and turns it into something tangible. E.g J K Rowling
- Treatment:The writer will then write a treatment, a one page description of the plot and the main characters. E.g J K Rowling writes a treatment for The Philosophers Stone.
- Pitch:A pitch contains all the information the producer needs in order to sell the idea to financiers to commission a script.
Scene Two- Development Finance
- Pitching the product: The producer uses the treatment and pitch, plus her powers of persuasion, to get money to develop a script.
- The production company: The producer approaches film production companies for development money, but they have projects of their own.
- Sales, distribution and broadcast: The producer can offer the future sales and broadcast rights to the film in return for money to develop the script.
- Public Investment: The producer can also apply to a public funding body such as the UK film council for a development grant.
- Private Finance: The producer can even pitch the film to private investors, in the hope that they will support the project.
- Tying down the writer: Writers have agents who represent them in their dealings with Directors and Producers. Writers with a great idea still need to get their work to a Producer and convince them to make their film and pay for them to develop it.
Scene Three- Script Development
- Synopsis: First the writer creates a synopsis and he and the producer agree, or not, on the key scenes and events in the film.
- Step Outline: There are as many ways of writing as there are writers, but most writers create a step outline to plan their script.
- Drafts: Part of the writers fee is conditional on delivery of the first draft. This can be the hardest part of screen writing.
- Revisions: Once the writer and producer are happy, the draft is sent to the financiers, all of whome will have their own ideas.
- Final draft: When everyone is happy with the script, it is locked off and becomes a final draft, then the writers get paid.
- Sales Treatment: The final stage of the script development process is the creation of the sales treatment. A sales treatment is a synopsis designed to sell the film to potential financiers.
Scence four-Packaging
- What is packaging: The producer and director must now package the script into a full commercial proposition, ready for financing.
- The cast: One common way to make the project more commercial is to attach well known stars to the script.
- The heads of department: Respected, commercially successful heads of departments carry considerable clout with knowledgable finaciers.
- Detailed budget and production schedule: To turn the film into a proper business proposition, the producer must know how much it will actually cost to make.
- Finance plan and recoupment schedule: Potential investors will want to know how the producer plans to raise the money and how she plans to pay them back.
- The complete packaging: The producer has packaged the film into a viable commerical propersition, now its time to see what people think of it.
Scene five-Financing
- The market: Finaciers can be anywhere in the world. To secure the investment she needs to make the film, the producer must travel.
- Investment: Private individuals, production companies, and public bodies all invest in films. The producers lawyer draws up contacts to seal the deals.
- Pre-Sales: The producer can also rasie money from 'pre-sales', selling the rights to the film before it's even been made.
- Banks and cap funding: These are the departments of banks that specialise in film finance as they invest in commercial projects and also offer loans.
- Completition bonds: Most financiers insist that a completition bond is in the place before they agree to invest. This is the insurance for the production.
- Green Light: Once all the essential insurance and fundings are secured the film gets the green light
Scene six-Pre-Production
- The kick-off meeting: Once all the heads of department are hired, the shooting script is circulated and pre-production begins in earnest.
- Casting: The casting director, with the producer and director, begins the long process of indentifying and casting the actors.
- Storyboarding: Storyboarding are the blueprints to the film, where every shot is planned in advance by the director.
- Production design: The production designer plans every aspect of how the film will look and hires people to design and build each part.
- Special effects planning: Effects shots are planned in much more detail than normal shots. and can take months to design and build.
- The production unit: The first ad, the line producer, and the production manager make up the key logistic triangle of the production.
Scene seven-The shoot
- First day of the principal photography: This is the key moment in the film production, shooting begins, and funding is released.
- Camera: The camera department is responsible for getting all the footage that the director and editor need in order to tell the story.
- Lighting and sound: Once the lighting and sound have set up and hair and makeup have been checked the shot can now begin.
- Acting: The actors as the only members of the film personnel that will be seen by the public, have a lot of responsibility, to make the film a huge success. Actors need to create a plausiable world and pretend that they are not surrounded by the crew of camera men and producers.
- Special physical effect: Every special effect is carefully constructed and must be filmed with a minimum risk of injury to cast and crew.
- Chain of command: Film productions are run with milatary precision.If they fall behind schedule, the financiers and insurers may step in.
Scene eight-Post production
- Rough Cut: As the processed footage comes in, the editor assembles it into scenes and creates a narrative sequence for the film.
- Post production sound: Once the picture is locked, the sound department works on the audio track laying, creating and editing every sound.
- Digital effects and titles: Digital effects are added by specialist effects compositors and titles and credits are added in a compositing suite.
- Grade and colour: The final stage of the picture edit is to adjust the colour and establish the fine aesthetic of the film.
- Final mix: After picture lock, the rough sound mix goes to a dubbing theatre where the sound mixer sets the final levels.
- Final cut: After the final cut the film reaches full lock, it is now finished and ready for duplication.
Scene nine- Sales
- Selling the product: To help sell the film to distributors the producer secures the services of a sales agent. A specialist in film sales.
- The trailer: To help sell the film a trailer is made in order to show busy film buyers the most marketable aspects of the film.
- Sales Toolkit: The producer and the sales agent collect everything they will need to sell the film to distributors.
- Taking the film to the market: The market is saturated with films so the producer must go to great lengths to attract attention to the film.
- Screenings: A high profile screening at one of the top film festivals can be great for generating heat around a film.
- Deals: The producer now has a hot product and can negotiate good deals with the distributors around the world.
Scene ten- Marketing
- The marketing team: To help sell the film to distributors the producer secures the services of a sales agent, a specialist in the film sales.
- The audience: Knowing the audience is essential and the marketing team runs test screenings to see how the film is received.
- Advertising: The potential audience for the films is targeted with the posters, cinema trailers, tv spots and other marketing materials.
- Press and media coverage: Television, radio, newspapers and magazines can all help create positive word of mouth about a film.
- The internet and new marketing models: The birth of digital media and the internet has flooded the world of information, but has also made niche marketing possible.
- Selling the film: In order to get the film to audiences the distributors must negotiate a deal with the cinemas to screen it.
Scene 11- Marketing
The premier- A high-profile, star-studded premiere is used to launch the film to the public with an explosion of media coverage. This is how fame really helps to sell films, stars have loyal fan bases following their careers already, this is why casting the right actors/actresses is so important. An example of a recent high-profile premiere is 'The Perks Of Being A Wallflower' starring Emma Watson.UK cinemas- The UK has over 3,500 cinema screens, although not all are British-owned, or show British films. Cinemas are the most important market for any film, as success at the box office can guarantee increased revenues in subsequent 'windows' (DVD sales and rentals, hospitality, broadcast, product licensing).
Prints and logistics- Distributors supply the exhibitors with prints of the film, the more screens the film is shown on, the more prints are needed.
Box office performance- Data about film attendance is collected continuously, and used by the cinemas to decide which films to cancel and which to prolong. if a film is underperformin, cinemas simply cannot afford to risk losing valuable income waiting for a film to become more popular.
Revenues- The exhibitors take their share of the box office receipts, after which the distributors recoup their marketing costs. The box office gross is just the starting measure for what everyone involved will make from the film.
Recoupment- Once the distributors have been paid, the financiers can recover their investments, as laid out in the recoupment schedule. Even if the film is a hit in the box office , the costs of marketing and exhibiting means that the producer is unlikely to see large profits once the exhibitor and distributor have been paid. So, the profits are most likely to come from DVD sales and broadcast.
Scene 12- Other windows
Hospitality- Hospitality sales for hotel channels and in-flight entertainment can bring in millions in additional revenue.
DVD and video- UK audiences spend more on DVDs than on cinema tickets, so success on DVD can compensate for box office failure.
Broadcast- Television is the final source of revenue. Rights are sold separately for pay-tv showings and terrestrial broadcast.
The game of the film- Rights for computer games and other product licenses can be extremely lucrative sources of additional revenue. The is a huge growing popularity in video games and is even seen as a threat to the future of film industry.
Profit?- Once the film has made a profit, the producer and key creative people can reap their rewards. But sometimes even if the film has been a big hit, if the deals at the financing stage were not favourable they might not get much back at all.
The end?- The final income from a film is never know, distribution continues for years and years and it may even be re-released in the future as an anniversary special for example.
Great work Jess. You need to really understand all these terms as you'll be using them a lot.
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